Tired of likes with no leads?
Content That Clicks. Strategy That Sells.
At ROC Local Marketing…
We don’t just work with small businesses—we ROC LOCAL with them. Born and built in Rochester, NY we’re all about helping the local legends, the passion projects, and the family-run powerhouses make noise online and grow with confidence.
What makes us different? We’ve actually been in your shoes. CEO Sam Castro has launched and scaled three small businesses of her own. She knows what it’s like to wear every hat, to hustle hard, and to need marketing that actually moves the needle—not just pretty posts and empty promises.
We keep it personal, creative, and community-first. Whether you're looking to sharpen your social media, build brand awareness, or turn followers into loyal customers, we’ve got your back. Because when local businesses win, ROC wins.
"It’s not just about creating content that looks great — it’s about making content that actually delivers results.”
After more than 10 years in the marketing industry — from in-house roles to boutique agencies — CEO Sam Castro has seen it all. Her belief is simple: great marketing content should drive sales. If it’s not doing that, it’s just pretty content. That core philosophy is exactly how Roc Local Marketing was built.