At ROC Local Marketing, we don’t just work with small businesses—we ROC LOCAL with them. Born and built in Rochester, NY we’re all about helping the local legends, the passion projects, and the family-run powerhouses make noise online and grow with confidence.

What makes us different? We’ve actually been in your shoes. CEO Sam Castro has launched and scaled three small businesses of her own. She knows what it’s like to wear every hat, to hustle hard, and to need marketing that actually moves the needle—not just pretty posts and empty promises.

We keep it personal, creative, and community-first. Whether you're looking to sharpen your social media, build brand awareness, or turn followers into loyal customers, we’ve got your back. Because when local businesses win, ROC wins.